By Vivien Schmidt
INSTA-FINDS
by Paula Riesmeier
The time I spend on Instagram each day is INSANE and if it can be considered a serious illness, I’m definitely addicted. But to be honest, there’s just a no better place than Instagram to research cool and new little brands. If anyone is keen on employing and pay me to perform this very serious and ground-breaking research, I’m doing it all day every day – let
me know, I’m in. As I’m a nice person who cares about people surrounding her, let me share some of my favorite findings with you:

This little brand from Copenhagen, Denmark makes the coolest and most authentic cowboy boots ever. They are specialized in leather products, therefore they really do care about the quality of their shoes. They dropped a collaboration with Won Hundred last year and you have no idea how badly I want the Won Hundred x Lædersmeden Memphis.

Another shop from Copenhagen – we should all travel there I guess – which sells accessories. I mainly fell in love with them, because of their hair clips (BIG TREND ALERT). I love their kitschy hair accessories and I will probably order the leafy hairpin next, which will be a perfect companion for summer hairstyles.

Wow, these Danish folks seem to rock Insta right now. Another brand specialized on hair
accessories is kanel. Their online shop offers tons of hairclips and I believe in terms of hairclips the motto is – the more the better. Therefore, I would like to get at least 5 of the Nr.10, a flower-shaped hairclip.

LE:APT is a small online store for well-curated contemporary and affordable clothing brands,
which is based in Paris. They focus on easy-going all-rounders, which you will wear to death.I love their coats and jackets, especially the Oversized Herringbone Jacket, which isunfortunately out of stock right now.

The Danish label Nord by Nord was founded by two friends of mine and you should definitely check it out. The two Danish founders try to embrace slow fashion and sustainability within their designs and managed to do so in the most beautiful way. If you’re looking for the perfect shopper you should get their “The Shoulder” model, which is not only a choice of style but also of conscious consumption.
Hope I could convince any possible future employer to offer me a job as “Official-Insta-Brand-Explorer-in-Chief” (we can discuss this job description). While I'm waiting for my career to take off, let me know about your finds so we can all shop till we drop.